The Prince’s Trust

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Image by © The Prince's Trust


"The Beautiful Insights team have been proactive in their thinking and approach, offering great service and helping bring our agencies and internal audiences with us."

Abi White

Senior Head of Individual Supporters
The Prince's Trust

Driving the brand and fundraising together.

  • Audience Strategy
  • Brand Development
  • Creative Testing
  • Fundraising Proposition
  • Semiotic Analysis

The Problem

Help The Prince’s Trust rejuvenate its brand identity for all audiences whilst finding new propositions and audiences to drive individual giving fundraising.

The Process

A multi-stage process covering internal stakeholder interviews, cultural analysis and qualitative and quantitative research.  Close collaboration with brand and fundraising agencies to support successful creative development.

The Payoff

New insights to help The Trust embrace its radical origins, increase brand differentiation, hone its audience strategy and deliver a strong but empowering need for its fundraising work supporting young people.

More case Studies

Image by Leukaemia UK

Leukaemia UK

“Excellent quality analysis for our budget, with a lot of breadth and detail that can be used for the long term.  Thank you! ”

Lizzie Afonso

Director of Communications
Leukaemia UK

  • Brand Development
  • Creative Testing
  • Fundraising Proposition
  • Legacy Marketing
  • Semiotic Analysis

Image by Starlight


“I felt like I was working with a part of our team. Collaboration at its peak!”

Sam Butler

Head of Public Fundraising
Starlight Children's Foundation

  • Audience Insight
  • Supporter Journeys
  • Supporter Segmentation

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