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Image by Starlight


"I felt like I was working with a part of our team. Collaboration at its peak!"

Sam Butler

Head of Public Fundraising
Starlight Children's Foundation

A new start and new audiences

  • Audience Insight
  • Supporter Journeys
  • Supporter Segmentation

The Problem

Help Starlight align its fundraising audiences and products with its exciting new service model and brand vision – protecting play for children in hospitals and hospices.

The Process

A simple but effective fundraising segmentation built from supporter and prospect data and analysis, followed by depth interviews to bring segments to life and truly understand their needs.

The Payoff

A host of short and longer-term benefits including improved click-through rates to digital fundraising and a more segmented, tailored approach to supporter journeys.

More case Studies

Image by Leukaemia UK

Leukaemia UK

“Excellent quality analysis for our budget, with a lot of breadth and detail that can be used for the long term.  Thank you! ”

Lizzie Afonso

Director of Communications
Leukaemia UK

  • Brand Development
  • Creative Testing
  • Fundraising Proposition
  • Legacy Marketing
  • Semiotic Analysis

Image by © The Prince's Trust

The Prince’s Trust

“The Beautiful Insights team have been proactive in their thinking and approach, offering great service and helping bring our agencies and internal audiences with us.”

Abi White

Senior Head of Individual Supporters
The Prince's Trust

  • Audience Strategy
  • Brand Development
  • Creative Testing
  • Fundraising Proposition
  • Semiotic Analysis

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